How to Make a Brochure for a Daycare Center

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Once you have decided to open a daycare center, getting the word out about your services is crucial to the success of your business. When selecting daycare providers to consider, parents will typically ask for more information. A quality brochure will help to define your services and can put you a step ahead of the competition. While creating a brochure requires a bit of planning and extra thought, it will go far to help market your business and is an excellent way to create top of mind awareness among potential customers.

Things You'll Need

  • Word processing software
  • Desktop publishing software
  • Digital camera or photographs
  • Scanner
  • Color printer
  • Paper
  • Brochures from other daycare centers

Study brochures from other daycare centers. Make a list of the things you like and dislike about each brochure.

Outline the information to include in your brochure. Consider providing input on curriculum, meals, staff-to-child ratios, certifications, facilities and rates.

Use word processing software such as Microsoft Word to create the text for your brochure. After copy is completed, print and carefully proofread for misspellings and grammatical errors.

Decide the graphic elements you would like to use in your brochure. If you already have photographs, you will need to scan them into your computer so they can be used by the desktop publishing software. If you do not have photographs, take pictures with a digital camera and upload to your computer.

Determine the size of the brochure (e.g., six panels or four panels). A six-panel brochure is an 8 1/2-by-11-inch sheet of paper folded in thirds (three panels on each side), while a four-panel brochure is folded in half.

Create brochure design with desktop publishing software. Input graphics to desired location in brochure. Cut and paste text from the word processing program and add to the brochure design.

Use a color printer to print out brochure on nice paper stock. Fold brochure as determined by your layout.

Tips & Warnings

  • Consider having at least one additional person proofread the text. If any of the pictures you are taking include children from your daycare center, you will need to obtain written permission from parents before you include them in your brochure. To make a four-panel brochure, you can either fold an 8 1/2-by-11-inch paper in half or fold the paper into thirds and trim off the extra panel. Consider sketching the layout on scratch paper before using the desktop publishing software. If you prefer to have the piece professionally printed, you will need to create a PDF file to take to the printer. If you are using an ink-jet printer, be sure the ink does not run if it gets wet. If this happens, consider using a professional printing service. Print off completed brochure on scrap paper first to proof layout and design.

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