How to Start an E Business

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Start an eBusiness
Start an eBusiness (Image: Stock.xchng)

Starting an eBusiness does not have to mean putting out large sums of cash. In fact, many eBusiness ventures start out small and then build as more and more revenue is earned. This is one condition that really attracts business owners to online selling. With a little preparation and planning you can have your own eBusiness up and running within as little as a few hours to a few days.

Things You'll Need

  • Niche products or services
  • Website
  • Advertising strategies

Create a name for the business. This involves coming up with a name that is easy to remember, and also catchy enough to stay right on the tip of consumers' tongues. Search the names of your competition to give you ideas, and then write a list of possible names for your business. Use a process of elimination to decide which name suits your business best.

Build a website by finding a hosting company that specializes in eBusiness websites. The top three eBusiness Web hosting companies are JustHost, HostMonster, and BlueHost (as listed on the "Top 10 Web Hosting" website, a site that compares Web hosting companies). Consider a hosting company that will register your domain name for you. You can also register the domain name on your own using Network Solutions or Dotster.

Launch the website by submitting the URL to Yahoo, MSN, or Google, for example. Each search engine will ask for a list of keywords to describe your business. This is done to allow the search engine to rank your website among other similar websites. The process of coming up with really good keywords is known as search engine optimization (SEO). Put thought into the keywords you choose. Try to put yourself in the position as the consumer, and ask what terms you would type in to find your product. Search engines put a lot of weight into keywords when determining how a website is ranked. Don't leave this step to chance. Give it some real thought.

Market the website. This can be done through a number of ways. Article marketing allows you to post articles about your product niche in free article directories such as Ezine Articles or Article Street. In turn, people who read your articles on these sites have a chance to come visit the website, and hopefully buy a product or two. Post a press release online in which you can announce the start of your eBusiness, telling potential customers what you are selling and how the product can be beneficial. Hand out business cards every chance you get (think of friends, family, and people who would benefit from your product). Never underestimate the power of word-of-mouth as a source for marketing. Show pride in your business to make people want to find out more about your product. Advertise in newspapers as well. Remember that an eBusiness has the potential to reach customers around the globe, so advertising on websites that complement your product may be a good idea as well.

Keep the website updated and maintained. Do something to the site at least once a week. No one wants to buy products from a stale online store. Customers want to know that you are an expert in your product line, so offer free How-To guides and blogs, as well as other content that requires continuous updates. Visitors like interaction as well. Place a poll or survey link that is centered around your product line. Anything that keeps potential customers coming back is good.

Tips & Warnings

  • Make sure you have all the proper licenses and/or certificates you need to operate an online business in your city and state. Open a business checking account. This helps keep separate records of income and expenses for your business. Offer excellent customer service to gain repeat business.

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