Things You'll Need:
- Conference or trade show programs
- Account on LinkedIn, Plaxo or other networking sites
- Computer access
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Step 1
When you attend your next business or professional conference, obtain a printed copy of the attendee list or show program. Mark off inside the book people you've met at the show as well as people who seem like someone you'd want to meet.
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Step 2
Look through the ads in the show program. Mark off companies that you'd like to contact. If you don't know anyone at the company, you will need to do an online search or call to find out the name and title of the person you need to reach, such as a chief technology officer, vice president of sales, etc.
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Step 3
Some trade shows and trade organizations post membership rosters online. If you're a member, you have access. Other post show programs online that are accessible to all. These can provide ready made sources of leads.
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Step 4
Once you've developed your list of people and companies, begin to network. First, introduce yourself to them by phone or email. Look for their names on social and business networking groups like Linked In and Plaxo. Send invitations to them to add them to your contact group.
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Step 5
Make your introductions and ask for permission to keep in touch. Always have something to offer your new contacts. Remember, networking is a two-way street. Yes, you want to gain something from the relationship, but you need to give in order to get. Give information, free reports, articles of interest, contacts or leads - but do give. You'll receive in kind.
