How to Setup a FeedBurner Email Subscription Account

If you have a website or blog, it makes sense to advertise your RSS feed. A FeedBurner email subscription does much to drive traffic to your blog. It’s easier than setting up a weekly or monthly newsletter or labor-intensive email marketing campaign. Once you set it up your FeedBurner account readers can subscribe to your RSS feed and you get to watch your traffic grow.

Difficulty: Moderate

Instructions

1. 
   FeedBurner

   Visit the FeedBurner website and sign up for an account.

2. Add your RSS feed to your new FeedBurner account. While this step sounds simple, it only becomes difficult if you don’t know where your RSS feed is. Feed locations vary depending on blogging platform or website setup. Using the FeedBurner QuickStart Guide (link below), you can burn your WordPRess, Blogger, TypePad, MySpace or Podcasting feeds.

3. Click on the Publicize tab to begin configuring your RSS feed.

4. Select your email delivery service. FeedBurner offers email services through FeedBlitz, and Rmail (SendMeRSS). Before selecting one of the services read about the features of each email service provider. FeedBurner is the default option, but it pays to visit the FeedBlitz and Rmail websites before making a decision. Your decision may vary depending on the number of subscribers you have.

5. 
   Email Marketing Campaign

   Click “Delivery Options” to determine what time of day you would like your emails to be sent. You can have your RSS content delivered first thing in the morning (recommended) or late at night. The choice is yours.

6. Brand your RSS email by choosing the “Email Branding” option. This allows you to choose the email title, font, font size and color. You can also add your log and truly customize your RSS feed.

7. Personalize your opt in subscription by clicking on the “Communication Preferences” link and inserting your own wording. Give your readers a sample of your personality from the moment they subscribe to your email RSS feed.

8. 
   email mail box

   Manage your subscription under the “Subscription Management” tab. This is where you get the code to add an email subscription link on your blog, website, newsletter or email footer.

Tips & Warnings

• An RSS feed is an easy and simple marketing campaign for your blog. It’s easier than setting up a newsletter or soliciting email marketing lists. All you have to do is place the code throughout your blog or website and your readers will do the rest. Of course quality content on your blog is what entices them to sign up for the feed.
• Remember to click “Save” or “Activate” when you make changes to your FeedBurner account

Resources

• Quick Start Guide
• FeedBlitz.com
• RMail