How to Start a Fashion Magazine

Starting a fashion magazine is exciting for those who love style, creativity, clothing and glamor. Of course, the world of fashion publishing isn't just about creating stunning layouts and highlighting the latest trends to hit the runways. Publishing has traditionally been a high-risk field, and building a new magazine from the ground up and achieving success can be a Herculean task. But with good ideas, proper business advice, the right "look," talented employees and a successful marketing campaign, you can achieve your lifelong fashionista dreams.

Instructions

  1. How to Start A Fashion Magazine.

    • 1

      The first step is to define what fashion means to you and how it will translate into a magazine. Fashion isn't defined solely on high-end couture and glossy magazines with supermodels gracing the cover. It's also about everyday style and design for the average person in the "real" world. Your fashion magazine could cater to teenagers, children, baby boomers, pregnant, petite or plus-sized women, or people from specific cultural or religious backgrounds.

    • 2

      Once you've come up with the core idea for your magazine, make a list of your goals and expectations, both in the short- and long-term. Will you hire in-house writers, photographers and stylists, or outsource everything to freelancers? Is advertising the best option to fund your magazine? How will you market it? Will you start a traditional newsstand magazine or begin online and ultimately promote your idea to a traditional publisher for consideration?

    • 3

      Make an appointment with an attorney who can go over the steps that you will have to take toward opening your own magazine. You'll need to learn how to establish a company, hire employees or freelancers and obtain business licenses, as well as distribution permits.

    • 4

      Join industry trade organizations, befriend others in the fashion and publishing world through networking. You never know who you might meet who can help you make your dream of a fashion magazine a reality.

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