How to Purchase Mailing Lists


Companies purchase mailing lists to gain customers and make sales. Charities use them to find financial donors for their cause. These mailing lists can be composed of individuals in a specific area, such as where the charity is located, or of people who have bought a certain product in the past. If you do your homework you can purchase a mailing list that will fit your criteria.

Things You'll Need

  • Mailing
  • Target audience
  • Credit card
  • Computer
  • Internet
  • Know your target audience. Let's say you're looking to sell toys to parents or motorized scooters to the disabled. You will want to consider the age group and income level of your intended customer base.

  • Calculate your budget for the mailings, which can cost between five and twenty-five cents per address. Knowing how much money you are willing to spend ahead of time will help you figure out how many addresses you can buy and for what price.

  • Decide if you want to find a company that will print your mailing and address it for you, or if you just want to have the addresses sent to you. Having the addresses sent to you will save you money and allow you to keep the addresses you purchased for future use. You will spend more time compiling the mailing, however, so you will want to decide this ahead of time.

  • Find a company. Express Copy is one of the companies that will print and address your mailing for you. They also allow you to upload a list if you already have one. You can visit their website (see Resources below) or call them with questions at 1-800-260-5887. If you are just looking for a list to buy contact American Heritage Data Corporation at 1-888-916-3282 or use the website link (see Resources below).

  • Order the addresses and pay via credit card. Print out a receipt for your record.

Tips & Warnings

  • Always check out a company with the Better Business Bureau before you use them. Make sure the company you choose uses fresh, updated addresses.
  • Stick to your budget and don't let anyone convince you to spend more.

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  • Photo Credit Slavomir Ulicny
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