How to Use Google Adwords Keyword Tool - Step by Step Guide


Creating a beautiful design and compelling content is only part of making your website a success. Your site also needs to have a healthy amount of visitor traffic on a regular basis. Whether you run an e-commerce website or a personal blog, the Google AdWords pay-per-click advertising platform can help grow your website traffic. Use the AdWords Keyword Tool to select keywords that are likely to be most profitable in your AdWords campaign and to get keyword ideas that you may have overlooked.

  • Log in to your AdWords account. Click on the “Tools and Analysis” drop-down menu located at the top of the AdWords screen and select “Keyword Tool.”

  • Enter a search term related to your campaign into the “Word or Phrase” field. If entering multiple search terms at once, put each word or phrase on a new line.

  • Enter a website URL, for example “” (without quotation marks) into the “Website” field, instead of or in addition to entering search terms into the “Word or Phrase” field. Completing only the “Website” field will produce a list of suggested keywords based on the content of the website you entered. Completing both the “Website” and “Word or Phrase” fields will yield data both for the terms you entered and suggested keywords based on the website’s content.

  • Type a category, for example "shoes" (without quotation marks), into the “Category” field. The tool will display suggested categories as you type. Click on a suggested category to add it.

  • Select the check box labeled “Only Show Ideas Closely Related to My Search Terms” if you only want to see results that contain the original search terms you entered. This setting is optional; leaving the check box unselected will show results from all categories.

  • Click on “Advanced Options and Filters” to expand a menu that allows you to narrow down the keyword results. Select geographical areas and languages from the “Locations and Languages” menu to see search data for those demographics only. Select the desired type of device, e.g. “Desktop and Laptop Devices,” from the “Show Ideas and Statistics For” menu to see search data for those devices only.

  • Click “Search.” AdWords will display suggested search terms and phrases within the “Keyword Ideas” tab.

  • Look at the data appearing in the “Competition,” “Global Monthly Searches” and “Local Monthly Searches” columns alongside each keyword in the list of results. Competition gives an idea of how many other Google AdWords advertisers are bidding on a keyword. If choosing between two keywords to use in your campaign, choose the one for which the “Competition” column says “Low” or “Medium” as opposed to “High.”

    Global Monthly Searches represents how often people all over the world searched for a given keyword while Local Monthly Searches represents searches in the locations, language, and devices that you specified. If choosing between two keywords, choose the one with the higher search volume.

    The “Local Monthly Searches” column will show a dash if you specified multiple locations, a location that is not a country or if AdWords cannot provide data for a particular search combination.

Tips & Warnings

  • Click on the “Columns” drop-down menu at the top right corner of the “Keyword Ideas” tab to see additional data for keywords. Select a check box next to the new column(s) you want to add to the existing list of keywords and click “Apply.” For example, adding the “Average CPC (Search)” column will show the average price that other AdWords advertiser are paying to have their ads display for a given keyword.
  • DO NOT click on your own ads.
  • DO NOT tell others to click on, view, notice or look at your ads. This is CLICK FRAUD and is a serious legal offense. If you have Adsense on a Blog or website, you can get banned from Adsense for LIFE

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