How to Face and Front

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"Facing and fronting" is known by other names in the retail trade. It's a vital and yet easy way of making your store look neat, busy and clean. People buy more from a store they think that has full shelves than a store with empty shelves. It doesn't matter if there is the same amount of merchandise on that shelf. Shoppers perfer the look of full shelves. That only comes when you face and front all of your merchandise.

Things You'll Need

  • Ladder or stepstool
  • Bottle of spray cleaner
  • Rag or paper towels
  • Duster
  • Drag one item on the self forward to the edge. If you can stack it, then drag two items forward, one on top of the other. That's facing. For items on peg hooks, slide a package forward. For a rack of clothes, pull an item out from the rack closest to the aisle to make the rack appear full.

  • Make sure the product labels are facing the customer and the merchandise is right-side up. That's fronting.

  • Put stray merchandise on the floor or in a shopping cart, depending on your supervisor's preference.

  • Make sure that the oldest item is in front, if it's perishable (like food or medicine).

  • Use a sturdy ladder or stepstool to face and front the product for high shelves. Ease yourself onto your knees by taking the weight first in your hands before doing the bottom shelves.

  • Spread the mechandise out to fill the entire shelves, even in places where the shelf labels describe another item.

  • Give items a quick dusting. If you have time and the shelf is mostly bare behind the faced and fronted merchandise, clean the shelf with the spray cleaner and towels.

  • Put the stray merchandise back where they belong, or give the strays to another associate to put away.

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