How to Market an eBook Online

Get creative when marketing your eBook.
Get creative when marketing your eBook. (Image: Dynamic Graphics Group/Dynamic Graphics Group/Getty Images)

You've written your eBook, now you must market it. They key to successful marketing is putting your eBook in front of the right audience in order to make sales. The Internet is full of opportunities to promote your eBook. Don't waste your time, or money, advertising your eBook to the wrong audience.

People buy an eBook for one of four reasons:

1) To solve a problem. 2) To find an answer to a question. 3) To learn something new. 4) A combination of these three.

Decide which of these categories describes your eBook. Then identify your target market. For example, eBooks about eBay selling explain how to make more money on eBay, how to use eBay features, what kinds of things to sell and how to run an eBay business. The target market is eBay sellers.

Before naming the URL for your eBook, use some tools to maximize search engine optimization for the key words. Check the Google Ad Words keyword tool (see Resources) to find the best key words to use for your site. This will help Google searchers find your eBook and boost your site's traffic.

Think about how you can reach your target market and where they might congregate online. You don't want to waste your time advertising to an audience who isn't interested in your product. A fine-tuned, targeted approach is much more efficient and effective than a massive campaign to put your eBook advertisement in front of everyone everywhere on the Internet.

Once you have set up a URL for your eBook, start promoting it. Enter it on and ask all your friends and contacts to give it "a thumbs up" on StumbleUpon. Also, enter the URL on other sites such as Digg, Kirtsy and Reddit.

Search the Web for groups, forums and discussion boards that relate to your topic. For example, let's say you have written an eBook about dog grooming. You will want to join groups and forums that discuss pet care, dog breeds, dog obedience training, assistance dogs, pet health, pet products and so on. Once you join these groups, be present and active, but not pushy. Answer any questions that you can and regularly participate in discussions. Put the link to your eBook in your signature. Represent yourself as a helpful, knowledgeable, genuine person and members will check you out and find your link.

Use Facebook for marketing.

Barter with bloggers. Using Google, Technorati, Digg, Stumble Upon, Facebook, etc., and find blogs that relate with the topic of your eBook. For example, let's say your eBook is about how to save money on groceries. Find blogs that cater to frugal shoppers, coupon clippers, moms, college students on a budget, etc. Contact the blogger and ask if you can send her a free copy of your eBook. If she likes it, ask if she can write a blog post about it with a link to the eBook URL. You will have to give away a few eBooks to people with an audience if you want them to expose their audience to your product. Consider it a free sample.

Comment on blogs that relate to your subject matter. Leave a respectful, thoughtful comment and use your eBook URL as your website link.

Find podcasters whose topics relate to the topic of your eBook. Contact the host and volunteer to be a guest. Usually, this is just done over the phone, and you may either chat with the host or answer a few questions from callers.

Submit a video to YouTube. You don't have to be on camera. Make a short video explaining how your eBook can help the viewer. Focus on what your book can do for them -- save them money, help them make money, save them time, teach them something, solve a problem, etc.

Get active on Twitter, located at Twitter is a free social networking and micro-blogging service that enables users to post and read other users' updates. What you do here is follow people in the hope that they will follow you. For example, let's say your eBook is about how to make money online writing articles. You can follow freelance writers, bloggers or authors on Twitter, and many of them will follow you. They may see your success and check out your book. Again, exposure to the right audience is the key.

Offer discounts and promotions. For example, on a YouTube video or podcast, you can say, "Mention this ad and get a 20 percent discount." Tap into the segment of the market who likes to get a deal. Some people will never pay full price for anything.

Submit your eBook to Amazon's Kindle.

Tips & Warnings

  • Allow time for your internet marketing efforts to pay off. It takes a while for all the links to be indexed through the search engines.
  • Don't spam members of your groups with solicitations to buy your book or visit your site. These tactics don't pay off.

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