How to Open a Photography Business

Opening a photography business can be a dream come true for many artists. However, having a creative eye and fancy equipment won’t take you very far. Perfecting the business side is also crucial. To be successful, plan well in advance, and keep learning and expanding your photography business.

Instructions

1. Learn your craft. Perfect your photography skills with college education, training programs and instructional seminars. Find a niche: Learn what style of photography you are best at, and offer those services when you open your business.

2. Create a business plan. Outline all aspects of your photography business, from services offered to pricing to goals. Look into potential competition in your area, and create a marketing plan to accentuate your offerings compared to the competition. If you offer a unique technique, style of session or products from portraits, let potential customers know.

3. Crunch the numbers. Map out the costs of purchasing additional photography equipment, office equipment and advertising. Make a list of all expected costs, so you aren't surprised by your monthly bills after you open your photography business. Don’t forget to include the cost of self-employment taxes, phone service, Internet, gas for your work vehicle and postage for mailings.

4. Plan your business location. Choose to work from your home or at a commercial location. Working from home may sound convenient and less expensive, but it can be less productive if you have children and pets to care for during the day. Choose a commercial location for a more professional business presence and easier access for your clients. Check with your city about local licensing and business laws.

5. Create promotional and marketing materials. Advertising, joining local photography groups and taking part in the community will help get your photography business off the ground. Offer to donate your photography services for local events, fund-raisers and budding businesses. This will help local people get to know your services.

6. Open for business. Plan your hours of operation. Decide if you will be hiring a staff or running the business solo. Maintain your marketing plan and budget and keep financial records for tax and personal purposes. Track your sales and growth and how your marketing efforts have affected your business.

Tips & Warnings

• Check with your local government for small business start-up incentives. Often low-cost business loans are available through government-funded agencies.