How to Grow a Mary Kay Business. A Mary Kay business can be profitable, but to do so it must be growing. Steady income from Mary Kay is also possible, but you'll need to expand your business beyond the few friends and relatives you have. When you grow your business, you'll find the process of making money becomes easier; as more people know you or know of you, they too will come to your for the quality products and services you offer.
Ask for references. Offer a promotion where those who tell others about your Mary Kay business will receive a promotional item, discount or free product. Ask your current client base for referrals, even without any incentive, to help grow and expand your business.
Invest in business cards, often available free or low cost through online suppliers. Give business cards out often: leave them with a tip at a restaurant, leave them on public message boards in grocery stores or post offices, leave them at a salon, health food store, fitness center or other areas. Ask for businesses to hand them out for you.
Design a website and promote it to grow your business. Sell your Mary Kay products through your blog, in your signature line when you visit message boards or other blogs and through other attraction marketing methods. Use Digg, StumbleUpon and other ways to promote your blog which in turn will promote your business.
Partner with a companion business, a business that may have a similar customer base as you but is not direct competition. For example, promote your Mary Kay business by partnering with a hair dresser, a cosmetology school or a fitness center for women. Find other locations where your products will do well in a similar situation.
Work your business regularly to grow it. Be sure to let others know you are selling these products, and be sure you are an expert in them. When questions arise, know the answers. As someone that knows what their client needs and can answer their questions, your business will expand.