Creating attention-grabbing displays that provide everything shoppers need to complete their outdoor gardening projects is critical to increasing sales. Displays must appeal to different types of shoppers, such as those who simply need to buy plants as well as others who want to build water features or add furniture, containers and other outdoor items to enhance their yards.
Feed into people's imaginations by setting up vignettes that demonstrate how your products can enhance their gardens. For instance, create a patio setting complete with a table and chairs, and add different sized plants in containers around the furniture. Leave flyers on the table that lists the plants used in the display so shoppers know what to buy. Stock the furniture near the display so customers can find items easily.
Use Different Materials
Create attractive displays out of a variety of materials. Use products like ceramic bunnies and birdhouses, which you may not sell but that customers are likely to own, that give people a sense of the potential in their own yard. The Pottery Patch, a garden pottery importer, recommends using different types of accessories, such as broken pottery, bales of straw and colorful pebbles, as accents in your displays to add visual interest.
Highlight Water Features
Set up displays using water features, such as waterfalls and small pools. Surround these features with a variety of plants. Add floating plants to the pools. To appeal to those with tiny gardens, create small displays consisting of colorful bowls with water and plants in them. Line up containers around these features with groups of plants, such as ferns and colorful blooms, to appeal to a variety of shoppers. Add books, containers and air pumps for keeping the water clean next to the displays to encourage shoppers to buy.
Offer Various Sizes
Keep a a close eye on what sized plants customers request as the season progresses. Today's Garden Center, a magazine for the independent garden center industry, reports that a shop in Illinois changes the sizes of the containers its potted plants come in according to the time of the season. For instance, in the spring, the store offers plants in small containers, but in late spring, plants are sold in bigger containers.
Grab your customer's attention by stacking various-sized pots, containers and saucers by color, suggests The Pottery Patch. Include add-ons like saucers and hanging plant accessories nearby so customers get a feel for how the color scheme will work in their yard. Include a variety of plants with different colored blooms and foliage. Greenhouse Canada, a magazine geared for the greenhouse industry, suggests grouping all of the items together that shoppers need for a project, such as adding bags of fertilizer, sprays and stakes next to potted or burlapped fruit trees.
Summer usually feels slow after a busy spring when everyone is planting and planning their gardens and backyard. That doesn't mean there aren't approaches to boost business during that stretch. For example, to improve sales during the heat of summer, a gardening store in New Jersey offers classes that help people get ideas for sprucing up the containers they already bought while also learning new techniques for planting attractive containers.