How to Get a Magazine's Editorial Calendar


One of the best ways to make sure your pitch to any magazine is timely is to time it to correspond to their editorial calendar. This calendar, created a year or more in advance, will help you plan out articles for specific months. If, for example, an issue is to have a decorative theme, you might pitch a home-decorating article specifically for that month, to attract more interest from the editor. These calendars can be tricky to get, but finding them can pay off big-time!

  • Search the section of a magazine's website that contains its writers' guidelines, to see if they have an editorial calendar handy. Few magazines do this, but it's still worth a look.

  • Look for a button on the magazine's web page that says "Advertise with us" or something similar. You may be able to find an editorial calendar in the advertisers' section, because the advertisers need to plan their buys around an issue's theme.

  • Request or download the magazine's media kit if you cannot find the editorial calendar in the main advertising pages. The media kit often contains the calendar.

  • Contact an editor for a copy of the editorial calendar if all else fails. You want to leave this step for last; it's best not to bother an editor unless you are pitching a stellar idea that reflects your best work.

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