How to Write a Conference Brochure
Writing and designing a brochure is a highly effective way to spread the word about an upcoming conference. Brochures are small and portable, and can provide all of the needed information in a very concise way. Microsoft Publisher is an excellent tool to use when writing a brochure for a conference.
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Instructions
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Use Brochure Templates in Microsoft Publisher
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Open Microsoft Publisher. Go to "File" and choose "New." A box will appear on the left side of the screen.
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Click the arrow next to "Publications for Print." A list of types of publications will appear.
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Choose "Brochures." Several brochure templates will be displayed.
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Select a brochure template that best fits your purpose or theme. Publisher will let you customize colors, fonts and some aspects of the layout later.
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Double-click on the template and it will open on your screen. You can also choose whether you want a three- or four-panel brochure.
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Use a professional design for your conference brochure. Use easy-to-read fonts and nice colors--nothing over the top.
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Add in your information.
What Information to Include
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Clearly state what the conference is on the front cover. If it has a title, put that on the cover. Also provide the name of the company holding the conference.
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Include all of the logistics of the conference: the date, location, time and fees.
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Tell readers the purpose of the conference.
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List contact information and clear instructions if attendees need to register or RSVP for the conference.
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Provide information about the types of speakers or workshops that will be offered at the conference. Just provide an overview, but let the reader know what the conference involves.
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Use clear headings, subheadings and bullets to present the information.
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Write in clear, direct, professional language.
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