How to Promote a Dog Grooming Business

Promotional advertising is an excellent way to bring in a constant supply of new customers in the canine grooming field. If you intend to promote a dog grooming business, there are a number of creative ways to get the word out that you're the best groomer in town.

Instructions

1. Utilize free web resources to promote your business. Free classified ads can be useful, as can starting a dog grooming blog with free tips and promotional information about your business. Take advantage of the free Google business listings to get your name and location on their maps.

2. Start a website that promotes your services. Include your specialties, location, pricing and lots of before and after photos of happy pets.

3. Create professional, eye catching flyers from your computer and hang them in key locations throughout your neighborhood. Free bulletin boards in vet offices, pet supply stores and animal shelters are good places to start.

4. Pass out business cards to existing clients and everyone you meet. Leave a stack of business cards with the local Chamber of Commerce and any other businesses offering free placement. Quite often, you can find Lucite cardholders in the lobbies of businesses. Introduce yourself and ask the receptionist before leaving your cards.

5. Advertise your services in local newspapers. Contact the business editor to request an interview focusing on your business and its place in the community. Write frequent press releases regarding new products and services.

6. Hire an advertising consultant to do the legwork for you. If you're not comfortable creating your own ads, a professional can assist you by creating newspaper ads, flyers and other promotional materials on your behalf. To save on shipping and printing costs of flyers and bulk mailers, many professionals are willing to provide electronic templates that you can print off or email as desired from your own computer.

7. Get creative with your advertising dollars. Take a promotional photograph and iron it on T-shirts for you and your staff members. Stitch your business name or web address on dog sweaters or colorful leashes and offer them as freebies to your favorite clients. Print business labels and stick them to small flying disks. Take the dog toys to the local park and hand them to potential clients who are there with their pets. Think outside the box for creative promotions that will get your dog grooming business on the map.

Resources

• Get a free Google Maps business listing.
• Create your own website.
• Hire a professional to promote your business.