Things You'll Need:
- Fliers
- Outdoor sign
- Business cards
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Step 1
Put a sign in your yard. This will serve as an obvious indicator that your home doubles as a daycare program. The sign should be appealing to the eye, something that’s representative of children, and it should also display wording that’s easy for people to read from the street.
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Step 2
Hand out fliers around the neighborhood and post a few on church and community bulletin boards. If there are elementary schools in the immediate area, try contacting them to inquire about posting some of your daycare fliers on their parent boards.
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Step 3
Pass out business cards to anyone you encounter with children. Make sure you’re business cards look professional. Handing out cards that are sloppy will reflect negatively on your home daycare program and lead people to believe that the quality of care you will provide to their children will be as flimsy as the cards you’re handing out.
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Step 4
Offer referral discounts to the parents that are already enrolled in your home daycare program. People are always looking for ways to save money, so referrals will serve as an incentive to get parents to direct others to your daycare.
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Step 5
Network with other daycare providers in the community. The number of kids allowed per childcare program is generally regulated by the state in which a person resides, so it's not uncommon for daycares to reach their maximum enrollment and have to turn families away. Networking with other providers gives you the opportunity to let them know that you're available to handle some of their overflow.
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Step 6
Provide excellent services to existing clients. Word gets around fast. If your home daycare services aren’t up to par, others in the community will hear about it and your chances of getting new enrollments will be reduced.
