How to Create SEO and Audience Friendly Title Tags

Title tags are meta tags that you create to label your web pages. Searchers use search engines to find web pages. Your title tags help people find your web pages more easily. You want titles that bring in searchers and new readers with search engine optimization (SEO).

Instructions

1. Pick key words for your titles that make sense to readers. Use words that general readers expect to see on your page. The words should be short, descriptive and to the point. They should also describe what is on your web page.

2. Use common words that searchers type into search boxes. People usually use one or two words in search boxes. You want to use these words in your title tags because search engines will match the search to your web pages.

3. Include misspelled words when creating title tags, because the search boxes will still go to your pages. Title tags are hidden in your computer code so the misspelled words will not appear on your website.

4. Check a key word tracker like Overture for words that people use most frequently. Trackers show you how many times certain words are typed into search boxes. For example, people searching for writing pages may use the words "Write" more than "Writing." You want to use the words people use most often or use both words.

5. Use different key words in your title tags for each web page on your website. You will get more hits if you have more title tags because each word searched will take you to your website. Sometimes people arrive on a second page instead of the homepage because of your title tags.

Tips & Warnings

• Use a text editor like Microsoft Notepad.