How to Choose an Eye Shadow Color. Your eyes are the windows to your soul. Make them come alive with a touch of shadow on the lids. Don't choose a color just because you like it, choose colors that go well with your skin tone and on special occasions you can match your eyeshadow with your clothes.
Shop for shades that complement your skin and eye color. Look for colors that softly contrast with the shade of your eyes - not colors that match them exactly.
Choose simple, natural shades. If you opt for bright or trendy colors, be careful; they can look unnatural unless balanced with other suitable tones, and may go out of style as fast as they came in.
Buy colors that blend well together. You want your eyes to attract the attention, not any marked lines caused by your shadow.
Keep in mind that dark colors will minimize your eyes, while light shades will make them stand out.
Consider soft browns and tans with sandy or pink undertones for blue eyes.
Wear khaki and brown shades with yellow undertones for green eyes.
Accent dark brown and black eyes with brown and charcoal shadows.
Experiment. Head to a department store's cosmetic counter and have your eyes made up by a professional. Ask for color combinations that could work for day and evening.