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How to Hire a Professional Speaker

The right professional speaker can strike a chord in front of any group of people. Do your homework before selecting one.

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    Difficulty:
    Moderate

    Instructions

    Things You'll Need

    • Marketing Book
    • Patent Marketing Services
    • Professional Speakers
      • 1

        Determine the type of speaker you want - motivational, educational, humorous, keynote, workshop leader, or half-day seminar leader.

      • 2

        Ask colleagues and other business acquaintances for recommendations.

      • 3

        Determine your budget.

      • 4

        Contact potential speakers and provide your needs and requirements.

      • 5

        Ask for availability and price.

      • 6

        Ask for videotapes of their work and a press kit if available.

      • 7

        If possible, meet with the speakers in person and interview them.

      • 8

        Check their Web sites and references.

      • 9

        Hire a speaker that works for you, both in terms of price and qualifications.

    Tips & Warnings

    • Obtain a signed contract or letter of agreement.

    • Contact the National Speakers Association local chapter, if you'd like to find professional speakers who live in the area.

    • If you want a speaker who charges more than you can afford, negotiate by offering advertising, book sales, volume business or referrals.

    • A deposit is usually due at the time of booking with the remainder due at the conclusion of the speaking engagement.

    • Have a backup plan for last minute cancellations.

    • Be prepared to pay travel and hotel costs if the speaker is coming in from out of town.

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    Comments

    • Nov 22, 2005
      One way to get a speaker without paying is to choose someone you'd like to address your group and give that person an award. Your expense would be the plaque and, perhaps, travel costs.

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