How to Hire a Professional Speaker

The right professional speaker can strike a chord in front of any group of people. Do your homework before selecting one.

Instructions

Difficulty: Moderate

Things You’ll Need:

• Marketing Book
• Patent Marketing Services
• Professional Speakers

1. Determine the type of speaker you want - motivational, educational, humorous, keynote, workshop leader, or half-day seminar leader.
2. Ask colleagues and other business acquaintances for recommendations.
3. Determine your budget.
4. Contact potential speakers and provide your needs and requirements.
5. Ask for availability and price.
6. Ask for videotapes of their work and a press kit if available.
7. If possible, meet with the speakers in person and interview them.
8. Check their Web sites and references.
9. Hire a speaker that works for you, both in terms of price and qualifications.

Tips & Warnings

• Obtain a signed contract or letter of agreement.
• Contact the National Speakers Association local chapter, if you'd like to find professional speakers who live in the area.
• If you want a speaker who charges more than you can afford, negotiate by offering advertising, book sales, volume business or referrals.
• A deposit is usually due at the time of booking with the remainder due at the conclusion of the speaking engagement.
• Have a backup plan for last minute cancellations.
• Be prepared to pay travel and hotel costs if the speaker is coming in from out of town.