How to Calculate Keyword Density

It is impossible to make a decent living writing web content if you don't know how to calculate the keyword density of any content you intend to stick up on the web. Granted, there are some clients who will edit your material to change the keyword density, but they are few and far between. You are usually expected to do this yourself. Major search engines will reject a web page that goes over a certain percentage of keyword density. Your client should be able to tell you what percentage they want you to use.

Things You'll Need

• Microsoft Word or equivalent
• Calculator
• First draft of article

Instructions

1. Write your article or web page on Microsoft Word or equivalent program, utilizing the desired keyword or key phrase as naturally as possible. Remember, you can often change tense or add punctuation marks into a key phrase.

2. Go to the toolbar at the top of Microsoft Word. Click on "Tools." From the drop down menu, click "Word Count."

3. Now you can figure out the word count by just clicking on the tool now up. Note that number and write it down if you have to.

4. Going back to the Microsoft Word toolbar, clik on "Edit", then click on "Find." In the window that appears, type in your keyword or key phrase used. It will then tell you how many times the keyword or key phrase has been used in the article. Note this number. Write it down if you have to,

5. On a calcultor, type in the number of times the keyword is used, then hit the "/" button or equivenelt division sign, then type in your word count. A strange looking number will appear.

6. Now immedialy multiply that by 100. The resulting number is your keyword density.

7. Add or subtract text and recalculate the keyword density until it is just right.

Tips & Warnings

• If you only need to figure out the keyword density of part of your document and not the whole thing, right click your mouse and hold it, moving it over the patch of text. This should leave the text in a black box. Lift your finger off of the mouse and immediately click the word count tool.

• Often, your clients will care more about keyword density than about how well your article has been written.

• Avoid keyword stuffing. This is where you add the keyword as many times as you can to the article. Search engines like Google can detect this and eliminate your web site from their search engine.

• Avoid sticking keywords in the same font color as the color of the page so that the reader can't see them, but a search engine crawler can. This is another way you can get kicked off of Google.

Resources

• Keyword Density on Wikipedia