How to Market a Product Nationally
If you have a product that you want to market nationally, you must consider ways to target your largest audience. The key is to know your product and know your clientèle. A product is only as good as its identity. Once you have a recognizable product, you can start plastering it around the rest of the country.
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Instructions
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Understand your customers' wants and needs. Ask yourself why someone needs this product and write down your answers.
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Turn your customers' needs into benefits for your product. People care more about what the product does for them and less about what the product actually does. Use catchy phrases and slogans to increase product recognition.
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Set up a website for your product so that you can direct all advertisements, customers and potential buyers to your site.
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Call national retailers for shelf space. Most chain stores require permission from headquarters for distribution in individual stores.
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Advertise your product in mail catalogs. Direct your customers to the product's web page for more detailed information, customer comments and ordering information.
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Go to trade shows around the country to demo your product and increase its credibility. People like to see how a product works before they purchase it.
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Meet with other entrepreneurs to gain recognition, discuss marketing techniques and attain industry connections.
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Tips & Warnings
Ask stores to sell your product on their Internet sites as well in their stores.
Work with infomercial companies to market your product on television and gain some celebrity exposure.
Attend a product marketing seminar to help you feel more confident and to talk to professionals who can steer you in a more focused direction (see Resources below).
