How to Introduce a Company to New Regions. The lifeblood of a company is new opportunities and the ability to increase cash flow on a year-to-year basis. One way to do this is to introduce the company to new regions. These regions can offer great opportunity but also carry a certain amount of risk. Therefore, it is important to manage and control the introduction properly or the bottom line of the company could suffer.
Analyze the various new regions in which there are profit opportunities. In most cases, there is more than one new potential region. Therefore, you need to analyze the risk and reward opportunities for each of these regions for likely success.
Develop or purchase a list of potential sales leads in each region to determine which region may have the best profit potential.
Choose the new region into which you want to introduce you company. Each region will have its strengths and weaknesses, but after you evaluate all of the opportunities, choose the region that best fits your goals as a company.
Obtain a mailing list of potential clients. You can either buy this list or examine the region and choose the businesses or individuals to contact.
Mail out company marketing material describing the services and products your company offers along with contact information. These mailers should be professionally produced and entice the customer to take action.
Call potential clients as follow-up to the mailers. You can hire a professional telemarketing company to do this, or you can use in-house staff to make the calls. The in-house staff may be more familiar with your product or service, but they also so may lack the necessary telephone skills.
Visit trade shows in the region and hand out marketing information to potential clients. These trade shows can also offer excellent opportunities to network with other companies in the area that are not necessarily potential clients.