How to Create Teases for a TV News Report

Write teases for a TV news report that grabs the viewers' attention in an appropriate way and you appeal to the creative as well as the intellectual and strategic side of the viewer's brain. Your job is to write enticing TV news report teases that sell the news coverage for all of the news segments.

Instructions

1. Communicate a single message by finding the best fact in your news story, and then use it to get your viewers' attention. Promise good news coverage on the topic, but don't tell the story.

2. Motivate your viewers with a reason they should watch your news show. Offer information that will benefit the person watching or their family, friends and acquaintances.

3. Stir the emotions of your audience by using terms that express urgency, immediacy, excitement, humor or touch the sentimental side. Use different levels of energy and enthusiasm according to what is appropriate for the story to write teases for a TV news report.

4. Research the types of stories that interest the people in your viewing area. This information will help you choose the best story to tease and make a connection with the public.

5. Keep your tease simple and conversational. You lose your audience's interest when you use jargon and technical terms many don't understand.

6. Use fresh transitional teases from one news segment to the next, and don't give your audience a reason to leave with words that hint the news show will end soon. Avoid statements such as, "Before we go...," "A final check on the weather...," "To wrap it up..." and clichés.

7. Give attention to transitional teases that move one news segment to the next. The weather talent and the producer should plan the tease that transitions from the news desk to the weatherman, so an anchor doesn't tell the weather before the forecast is given.

Tips & Warnings

• Don't forget to use video and audio from the story in your tease.