How to Select Profitable Domain Names for Niche Web Sites
When it comes to generating income online, a domain name is to your Internet business what a physical address is to a brick-and-mortar business. Choosing the right domain name is vital to reaching your target market online. Below are a few steps you can take to select profitable domain names for your niche web sites.
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Instructions
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Pull up your favorite search engine and search for "free keyword tools." Quite a few results will come up. Some of the best tools include WordTracker and Keyword Discovery, and the SEO Book Keyword Suggestion Tool.
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Go to your keyword tool of choice and enter them main term that pertains to your chosen niche. For example, if you want to build a site about homemade soaps, then you should enter "homemade soaps" into your keyword research tool.
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Examine the results and make note of terms that have 10 to 100 daily searches for smaller niches and 100 to 500 searches for larger niches. There's no need to be too nervous at this point; the goal right now is to determine if your chosen niche gets any searches at all. If you find too many daily results in the four digit range for a given keyword, then narrow your search to a more targeted aspect of the niche. For instance, if a search for "credit cards" returns too many results, then try searching for "low interest credit cards" instead. The keywords with daily searches in the four-digit range tend to be highly competitive.
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Compile a list of keywords that are composed of two to three words and receive 10 to 500 daily searches. These will serve as a guide for creating your domain, as keyword-rich domain names play a part in how well your site ranks in the search engines.
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Run a search for each keyword in your search engine of choice to get an idea of how many sites are ranking for each keyword. If you use Google, the number of sites ranking for a given term will appear at the top right of the list. For example, it may say "Results 1-10 of about 182,000." The 182,000 refers to the number of sites ranking for the term searched. Generally, search terms with less than 500,000 results won't be too competitive if your site is effectively optimized.
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Choose the most relevant keyword with the fewest competitors in the search results as your domain name.
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Proceed to your favorite registrar and purchase your domain name before your competition gets to it first.
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Tips & Warnings
You may have to use hyphens between each word in your domain name if the unhyphenated version is unavailable. Some people prefer domains without hyphens, but the hyphens have no bearing on your search engine ranking. However, choosing domain names without hyphens make its easier for people to remember.
Choosing a domain name is only one step in creating a profitable online business. Choose it only after you have fine-tuned your niche business idea, and build a content-rich site useful to your audience.
