How to Resist a Sales Pitch

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Regular consumers just like you and I deal with aggressive sellers every day. From those who call to those who meet you in the mall, all of these high-pressure sales workers have to be dealt with. Any sign of weakness will just encourage a seller who is maniacally focused on the bottom line. Here are some ways to keep the wolves at bay.

  • Know what you need. A lot of pressure pitches succeed because the "target" has a vague idea of what he needs. Sales people can even target wishy-washy individuals specifically, sensing they might be vulnerable. Don't get caught in this situation. Always be ready for sales pitches by having a definite idea of your budget and your spending limitations.

  • Cut off conversations when unnecessary. Knowing when to end a conversation will help you control what happens when you're subjected to a pitch. High-pressure sales people want to keep you on the line or in front of them as long as possible while they angle for a sale. If you know that you're not interested, find a way to exit the store or the conversation.

  • Hold back the pressured yes. Sometimes sales people get you to the point that you feel bad saying no. The impulse to say yes builds up and as soon as it's out of your mouth, you've committed.

  • Ask questions. Instead of just nodding along to a sales rep's enthusiastic portrayal of something, challenge the pitcher with intelligent questions about how the product or service works. If they balk at answering you, beware, you're being hooked.

  • Be frank about the sales pitch. Be polite, but firm. It can be hard to walk that line when you feel like somebody is annoying you with a hard sell, but in the end, moderation will win out. You can be firm without flying off the handle. Just tell them in no uncertain terms your position on their products. Most times, a seasoned rep will recognize firmness, drop the issue, and walk away.

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