Email signatures are one of the best selling tools freelance writers have. Think about it: how many emails do you send out on a daily, weekly or monthly basis? Every email you send out is a chance to sell yourself and your services. Don't waste it!
Now that you recognize the opportunity, how do you write an effective one? How long should it be? What do you say? By following this step-by-step method, you can write an effective email signature to bring in more clients.
Link to your profile. Effective email signatures often link to an online profile. This is one of the best uses of this space. And all it takes is a simple line, such as: "For writing samples and to learn more about me, please visit my online profile at MySite.com/about."
Link to other websites. Many freelance writers and online marketers have multiple sites to showcase their various specialties and interests. For example, a writer might have an information portal for freelancers, another site dedicated to her SEO writing business, and a blog. To write an effective email signature that covers all of this, simply include a link to each entity. Out of curiosity, many visitors will click through, especially if they're reading one of your articles online.
Link to products and services that you sell or promote. For example, if you've written an e-book or are an affiliate promoter of online products, include a link and a simple one liner.
For example, a P.S. statement could state: "P.S.: Want to learn more about SEO Writing? Click here for more details." The "here" could be hyperlinked to the sales page of your e-book.
Forget the cute, inspirational or poetic phrases in your email signature. Unless you're a comedian with a "Joke a Day" site, you're just wasting precious ad space.
Making a living as a freelance writer or an Internet marketer is hard enough. Why give away ad space?
Don't let one more day go by without taking a moment to create an effective email signature. It can take less than two minutes to set up, and is perhaps the most cost-effective online marketing you can do. After all, it's free.
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