How to Write an Effective Email Signature

In the following article, you will learn all the elements your email signature should contain to bring in more freelance writing assignments. This will help you achieve a level of professionalism on the web and possibly give you a leg up on the competition.

Difficulty: Easy

Instructions

Things You'll Need:

• Computer
• Internet Connection

1. Recognize the Opportunity
   Email signatures are one of the best selling tools freelance writers have. Think about it, how many emails do you send out on a daily, weekly or monthly basis? Every email you send out is a chance to sell yourself and your services. Don’t waste it!
   Now that you recognize the opportunity, how do you write an effective one? How long should it be? What do you say? Following is a step-by-step method to writing an effective email signature to bring in more freelance writing jobs.

2. Link to Your Profile
   Effective email signatures often link to an online profile. This is one of the best uses of this space. And, all it takes is a simple line, eg, “For writing samples and to learn more about me, please visit my online profile at MySite.com/about.”

3. Link to Other Websites
   Many freelance writers and online marketers have multiple sites to showcase their various specialties and interests. For example, I have a primary site that I’ve had for years. It’s an information portal for freelance writers and other freelancers covering the business of freelance writing.
   I have two other sites as well, one dedicated to my freelance SEO writing business, and another to the private label rights content I sell. Three separate sites for three branches of my freelance writing business.
   I also blog. To write an effective email signature that covers all of this, I simply include a link to each entity. Out of curiosity, many visitors will click through, especially if they’re reading one of your articles online. I’ve gotten tons of blog and newsletter subscribers this way.

4. Link to Products and/or Services You Sell or Promote
   An effective email signature can also include links to products or services you sell or promote. For example, if you’ve written an ebook and/or are an affiliate promoter of online products, include a link and a simple one liner. I do this for my ebooks, using a P.S. statement.
   For example, my P.S. statement says, “P.S.: Want to learn more about SEO Writing? Click here for more details.” The “here” is hyperlinked to the sales page for my ebook.

5. What NOT to Put in Your Signature
   Forget the cute, inspirational or poetic phrases in your email signature. Unless you’re a comedian with a “Joke a Day” site, you’re just wasting precious ad space.
   Making a living as a freelance writer and/or an internet marketer is hard enough. Why give away ad space.
   Don’t let one more day go by without taking a moment to create an effective email signature. It can take less than two minutes to set up, and is perhaps the most cost-effective online marketing you can do. After all, it’s free!

[tikrit01]

on 11/2/2008 Great info thanks!

[Elizabethknows]

on 9/22/2008 great idea thanks a lot!