Step1
Decide on Your Subject MatterWhen deciding on your freelance writing newsletter’s subject matter, try to think in terms of what you would want to know if you were researching the topic. Freelance writing is a vast field. Focusing on a particular topic in each issue will make it a much more valuable resource for your readers.
One of the best ways to find out what your readers may be interested in is to visit freelance writing forums. If a particular string has 2,797 responses, and the others have only a few hundred responses, then that’s a big tip off that the topic is popular with potential customers and needs more exploring.
Publishing a freelance writing newsletter is an effective way for freelancers to increase their income. They do this by allowing the publisher to collect information that can later be used to market, for example, ebooks, seminars and writing workshops.
One of the most effective ways to attract readers and continually grow your subscriber list is to interview experts. Freelance writing newsletters featuring experts are very effective because many freelancers read newsletters to learn how to do something. And, getting inside information from first-hand sources is one of the best ways to do this.
Step2
Conduct Internet Search for IntervieweesOnce you’ve settled on your freelance writing newsletter’s subject matter, conduct an internet search for subjects to interview. Many are intimidated by this step, thinking that anyone of note they’d want to interview would not be interested.
This could not be further from the truth. I’ve interviewed many experts in various fields and most of them are only too happy to conduct an interview.
Step3
Step 3: Compose Contact EmailOnce you have found an appropriate subject to interview for your freelance writing newsletter, send them a brief email.
It may take a few days for them to get back to you, so send out numerous requests at the same time. If you’re lucky enough to land more than one interview, simply feature them in subsequent issues.
Step4
Compose QuestionsOnce an expert has agreed to be featured in your freelance writing newsletter, it’s time to conduct the actual interview. This can ostensibly be done via phone, email or in person.
The vast majority of the time, it is more convenient to email questions. This way, they can answer them at their leisure, and they usually provide more detail.
Be sure to send the questions in plenty of time. You don’t want to run the risk of being turned down for an interview simply because of timing. I usually give the experts I interview anywhere from two weeks to a month.
Step5
Format NewsletterOnce you receive the responses back from the interviewee, it’s time to format them. This can be done with any type of word processing software. You don’t need specialized newsletter template software.
For example, I created a template from a Word doc. Once the copy has been formatted in the Word document, I save it as a pdf file for distribution.
Step6
Distribute NewsletterThe final step in publishing a freelance writing newsletter is to distribute it. As many freelance writers start out with no subscribers, or very few, simply attaching the document and sending it via email is all that’s needed.
Other alternatives include publishing it to a website and distributing it via list management companies like AWeber.com.