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Step 1
Incorporate your top keywords or keyword phrases into your meta tag. You want a description meta tag that is reader-friendly for potential visitors, but it should also contain keywords. You can determine what those are using an online traffic tool that will tell you how often specific keywords or keyword phrases are searched. You can select your own tool by searching “Keyword Popularity Checker” (see Resources below).
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Step 2
Write your description tag in 12 to 24 words of no more than 150 characters. Most search engine results will not display anything longer, so part of your message will be lost on potential visitors who cannot see your entire description.
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Step 3
Start your description meta tag with a compelling sentence or question that focuses on your product or service, such as “How many blogs does it take to express one blogger’s opinion?” or “No two soy candle flames are the same.”
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Step 4
End your description meta tag with specific information about how your website can address the question or statement, perhaps incorporating the tagline or motto, such as, “Find out now at Writing In The Light – one blogger’s network of expression” or “Get yours at Dripping In Color, the most original, eco-friendly flicker of light around.”
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Step 5
Set your description meta tag aside for a couple of days, or at least a few hours. Looking at it from a fresh perspective, you may see a way to make it even better.
