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Step 1
Expand their wine world. Introduce them to a grape, or "varietal," that they might not have tried yet like a Barbara, Carignane or Albarino.
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Step 2
Pair their wine for them. Attach a card around the neck of the bottle with a food pairing suggestion. When buying a Rioja Tempranillo, suggest them to crack it open the next time they order in pizza. Take-out Thai? Gewurztraminer. Picking up fresh fish or oysters for dinner? Albarino from Spain. If you've got a self-proclaimed BBQ guru in your life, have them dip into a Zinfandel or Syrah to go with those ribs.
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Step 3
Sign and date the bottle of wine. By personalizing the label with your signature, you make it fun and sentimental for people to dig through their stash of wine. When you have more than two bottles in your stash and you constantly rotating wines in and out of your collection, you quickly lose track of how bottles were acquired. So help your friend out with your signature and maybe a sweet, succinct note.
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Step 4
If you are still not confident on what to buy, toss a couple dollars at a sparkling wine.












