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Step 1
Set up a business website that not only draws potential clients in, but also keeps them around once they've found the site. This means having a website that is simple to navigate, with plenty of photos. Include either full information about the services offered or easy ways to contact your company for more details.
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Step 2
Become a blogger. This is a great way to market your business online without any investment (except your time). If you offer specialized trips or have knowledge about adventure or foreign travel, starting a blog can put you in touch with potential customers and help you create a name for yourself as an expert.
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Step 3
Join travel forums and organizations to market your business. Most have an online presence and welcome established businesses as consultants or experts. Interact with other posters, and use your signature line to promote your website.
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Step 4
Submit your tourism website to online search engines and directories. This will ensure that your website is listed near similar companies and may increase your chances of being found by people doing searches for tourism services. Don't exclude smaller directories, as there may be some value in submitting to them as well.
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Step 5
Use Craigslist.org (see Resources below). Self-dubbed "the online bulletin board," Craigslist is a website on which you can advertise deals or specials that are running for just a short time. Posting an ad on Craigslist is free and takes just a few minutes (you don't need to sign up or open an account), giving you the potential to reach millions of readers.
