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Step 1
Make sure that you are taken seriously from the moment your voice is heard. You can establish credibility with named referrals, focused research remarks and knowledge of current trigger events.
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Step 2
Develop a 30-second voice mail pitch. Lead with your strength and focus
on a big benefit to the listener. Select one benefit your prospect can use to improve quality of life immediately. Practice your message until you can deliver it naturally and confidently. -
Step 3
Include your name and phone number twice, once at the beginning of the voice mail and again at the end. Speak at a rapid pace while leaving the main voice mail message, but slow down and speak clearly when providing the contact information.
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Step 4
Always fax or email information relating to your call subject, after the voice mail. This puts a contact point and more benefits right into your prospect's hands. When you follow up about the fax/email by phone,
use this material as a conversation lever: "I am following up on my email about (then mention a great big benefit of your product)." This approach recharges the prospect's memory and provides the opening for you to make another pitch. -
Step 5
Close with confidence. Winning voice mail messages will end on a truly enthusiastic note. Leave the customer feeling that meeting with you is a valuable proposition. Set up an appointment to meet in person, or to hold an in-depth phone conversation. The strategic goal is to advance the sales process to the next logical step.
