How to Produce a Radio Show

Radio is the oldest form of broadcasting. When television began in the United States, most of the “experts” said that radio would soon go the way of the dinosaur. Of course, that didn’t happen. But the medium has changed over the years. The easiest way to have your own radio show is for a station to hire you. However, the majority of shows today are independent and anyone with enough money can get a show on the air. The following is for independent producers only.

Difficulty: Challenging

Instructions

1. Learn the current technological operations of a radio studio or acquire an engineer to help you operate your show.

2. There are two schools of thought for Step 2. One way is to find sponsors to will pay to advertise their business on the air. As an independent producer, you set the advertising rates, but finding sponsors is an art in itself. It’s not easy and business owners will want to know the potential listener population. Businesses will not want to waste their time advertising on a show with just a few thousand listeners. The other way is to do your show first, get the show format down to a perfect science, and then find sponsors. While there are many advantages to this, how many people can afford the fees to use a studio in the meantime? Ehow suggests building a good relationship with studio management first. You just might end up getting a good deal. For those potential radio broadcasters who live in the Los Angeles area, a good to start out might be the American Radio Network. It is an excellent starting point.

3. Whichever way you choose in Step 2, choosing and perfecting the format of the show is very important.

4. Talk at least six inches into the microphone.

5. Acquire a press pass from the studio management. This will allow you unlimited behind-the-scene access to various concerts and events.

6. Have fun.