How to Be a Super Bowl Sponsor
Being a Super Bowl sponsor is a huge kick to a company's advertising potential. Although the cost may seem prohibitive, there are actually several options you may not have considered. Whether you plan on spending a lot or a little, you'll want to find the sponsorship option that will most benefit your organization.
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Instructions
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Choose what sponsorship fits your purpose. Volunteer T-shirts, charity donations for youth sports, game tickets raffles, hosting a party, promotional media print and commercial advertising are among the choices. Commercials may run you $80,000 per second with a minimum of 30 seconds.
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Contact the host committee that will customize your sponsorship for you. Typically, the host will be receptive to even smaller scale sponsorship. Sponsorship helps them reach a wider audience while trying to garner advertising for their stadium and other state athletic programs as well.
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Seek out other business that would be interested in co-sponsoring. The larger the monetary commitment the more options you'll have.
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Contact a PR or advertising firm to handle the negotiation. If a charity is involved, you'll need to coordinate among the charity, the host committee and the network televising the event if you choose commercial advertising.
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Research what other companies in your region have done to be a sponsor. What has worked for them is the best indicator of where to put your efforts.
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Tips & Warnings
In order for the commercial to do its job it needs to be in any quarter that is not the fourth, especially late game.
