How to Design a Jewelry Website
Whether they buy trendy earrings for their favorite dress or choose a diamond engagement ring, most women love jewelry. Although some men may wear jewelry, most online jewelry stores cater to women and their love of these adornments. Jewelry websites should be both attractive and user-friendly to showcase the products. Read on to learn how to design a jewelry website.
Other People Are Reading
Instructions
-
-
1
Look at a variety of jewelry websites already out there. Notice the differences and similarities in this genre. Decide which ones you prefer and what elements might be useful to keep in mind while designing your own website.
-
2
Figure out what style or image you want to convey. If you are selling inexpensive fashion jewelry, then your site should have a different look and feel than a website selling expensive diamond and gold jewelry. Your website should express the style of the jewelry, whether it is trendy or classic, sophisticated or casual. Choose colors, fonts and graphics that convey your marketing image.
-
-
3
Consider using a template for your website, especially if you are new to web design. Templates are often cheaper than hiring a web designer. You can keep all the elements of the layout, or change the ones you want to customize. Since the initial layout is complete, it can make your job a bit easier.
-
4
Decide whether or not to sell your jewelry online. Some brick and mortar retailers offer catalogs or beautiful pictures of their jewelry online to entice customers to come to their store, but offer no online shopping. If you sell very expensive jewelry online, make sure you pick a reputable shipper and insurance options to avoid any losses.
-
5
Take high quality photos of the jewelry. Invest in a good quality digital camera so your pictures look flawless. Also, take several photographs from different perspectives and distances, so your customers can zoom in and out to see details of your jewelry.
-
6
Buy a photo light tent set to take the pictures. These boxes come with lights as well to make sure your pictures come out bright against a black background. The jewelry usually appears to be "floating" in the picture. Some are small and portable while other are more involved, so find one that fits your budget and skill level.
-
7
Keep it simple and beautiful. While elaborate introduction sequences and gorgeous graphics may give a good first impression, bad overall web design may keep your customers from buying a product. Make sure your customers can easily order their products, from filling out the initial forms to choosing shipment options.
-
1
Tips & Warnings
If you hire a web designer, give them some general information to work with. They need to know colors, websites you love and a general concept to begin designing your site. Be aware that you may need to provide the content, such as descriptions and introductions, for the website.
Remember that you need sharpness, lighting and exposure for beautiful jewelry photos.
Resources
More Like This
Comments
-
JimJuris
May 24, 2008
There are 5 million people that make jewelry and try to sell their jewelry creations online. Once you have photographed your jewelry and created a web site you still have a lot of work to do. Marketing is very important to selling your jewelry online. Marketing is what most artisans don't know how to do and don't want to do. You can have the greatest looking web site in the entire world but if you don't market your web site you will not have a high ranking in the search engines which means that you will not have very many visitors going to your web site. No visitors coming to your web site means no sales. Once you have your web site online you have to also test, test, and test some more in order to optimize your web site and make more sales. Some of the things that you should test are the title of each of your web site pages, your H1, H2, and H3 headings, content on your p -
JimJuris
May 24, 2008
There are 5 million people that make jewelry and try to sell their jewelry creations online. Once you have photographed your jewelry and created a web site you still have a lot of work to do. Marketing is very important to selling your jewelry online. Marketing is what most artisans don't know how to do and don't want to do. You can have the greatest looking web site in the entire world but if you don't market your web site you will not have a high ranking in the search engines which means that you will not have very many visitors going to your web site. No visitors coming to your web site means no sales. Once you have your web site online you have to also test, test, and test some more in order to optimize your web site and make more sales. Some of the things that you should test are the title of each of your web site pages, your H1, H2, and H3 headings, content on your p
