How to Make Your Website Successful
Your website represents your personal or business statement to the world. You want it to receive the most visitors that it can, and you want your visitors to go away wanting to come back in the future. A successful website thrives on original and valuable content, but that is only the beginning; consider your website's design, avoid overuse of advertisements and keep your content fresh to make your website a successful one.
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Instructions
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Write the best content that you are capable of producing. Great content that can't be found elsewhere leads to visitors recommending your website on social bookmarking services and encourages website owners to link to your site. Social bookmarking and back-links both lead to higher placement for your website on search engines' result pages.
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Select a simple website layout that leaves no question as to where a visitor needs to go to find the information that she wants. Any page on your website should be no more than one to two clicks away from the front page. You can accomplish this by using a simple category-based navigation bar at the top of or on the side of the page and incorporating a search box that lets visitors search for articles with keywords.
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Update your website as frequently as possible. A visitor who arrives and sees that your website has not been updated for many months may get the impression that you have abandoned the site and are no longer updating it. She might leave the website without exploring further.
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Use advertisements tastefully. Although it is understandable that you might want to monetize your website by adding advertisements or affiliate links, a website consisting of many advertisements and little actual content will only serve to drive visitors away. With advertisements, less is often more.
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Optimize your content for search engines. A search engine "reads" the text of your website to determine what your content is about. Therefore, the text should contain the words and phrases that someone would search for if they wanted to read content like yours. If the words used most often in an article are unrelated to its topic, you may need to rewrite the article for clarity.
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