How to Conduct Stealth Marketing
Stealth marketing, also called undercover marketing, is a part of guerrilla marketing. Consumers don't realize the marketing companies are targeting them, often becoming excited about a product without intentionally considering it. Although stealth marketing is highly scrutinized, it works. Follow the steps to learn how to conduct stealth marketing for your business or service.
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Instructions
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Generate buzz. Word of mouth is a free and trustworthy way of marketing, so any way you can tell friends and family about your products and services and have them do the same to their friends, in a way that seems natural and unlike an advertisement, the better.
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Pay an actor to eat or drink a certain product while on camera or in a large crowd. Pay models to pose as tourists and ask to take photos of them with their new and latest camera. Be willing to fool consumers into being marketing to without their knowledge.
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Make sure the solicitor sounds and acts like a peer of the target audience. The message has to sound genuine and trustworthy for the target consumers to believe it.
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Add advertisements to the end of your emails, both personal and professional. Make it a part of your signature and encourage friends to forward funny stories or photos to others.
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Send advertisements or news emails without adding a disclosure statement that they are advertisements. Some call it spam or dishonesty, but to conduct stealth marketing you have to be willing to take risks.
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Make sure everything you do seems spontaneous and natural. Whether it be from you, an actor, your family or paid models, they have to play the part as stealth marketer themselves and never let the consumer know they're specifically marketing him.
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Be fun with your messages. With stealth marketing, it's important to show how fun and worthwhile buying a product or service is to make the consumer feel good about the subliminal advertising and continue to seek knowledge or make a purchase.
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Tips & Warnings
Beware of the negative connotation of stealth marketing. The public considers it to be unethical, deceptive and intrusive, taking advantage of innocent consumers.
