How to Put Out a Corporate e-Newsletter
Corporate newsletters are a useful way of getting important information out to a large audience at one time. Such communications vary in size and length depending on the number of articles and word count. The below steps will help determine what type of newsletter is right for your company and how you can put it together.
Other People Are Reading
Things You'll Need
- Newsletter software such as Adobe FrameMaker, Adobe InDesign or Coral Ventura
- Computer with Internet access
Instructions
-
-
1
Decide how often you will publish: weekly? monthly? bi-annually? Knowing how much time will pass between printings will determine which articles are most time-appropriate for each issue.
-
2
Identify your audience. Determine whether your newsletter will go out to an entire company or select departments.
-
-
3
Write (or assign) the articles you want to appear in the first issue. Include articles which will be of interest to the audience you selected. For example, if the newsletter will reach a public relations department, you might include articles on recent company-hosted events.
-
4
Set a deadline for submissions and stick to it.
-
5
Edit submissions to fit the newsletter's style and tone.
-
6
Include pertinent photographs and drawings for a visual effect.
-
7
Use newsletter software (such as Adobe FrameMaker, Adobe InDesign or Coral Ventura) to arrange all materials in an easy-to-read format, similar to a newspaper or magazine.
-
8
Proofread in final version.
-
9
Send to recipients.
-
1
Tips & Warnings
Don't take on too much too soon. It is better for your newsletter to start small and build over time than start big but with uninteresting or incorrect articles.
If you have a design or marketing department within your company, ask for their assistance with any problems.
Not everyone will be happy with every article. Take any constructive criticism into account but don't let it fuel your work.
