How to Create a Customer Appreciation Letter
A customer appreciation letter is a letter that is written by a business that thanks a customer for their patronage or for some other situation in which a customer should be given appreciation. This type of business letter sincerely thanks the customer briefly, warmly and professionally.
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Instructions
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Address the letter to the customer by name, double-checking that you have the correct spelling and address of the customer.
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Write in a manner that is professional and honest. Don't overdo your letter with flowery language that may come off as being insincere. The letter should be warm but professional and to the point.
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3
Set the background for your appreciation by explaining to the customers who you are and why you are writing the letter to them.
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Express the reason for your appreciation to the customer. Be specific about the reason and why it warrants an appreciation letter.
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Thank the customers for their actions or words that warranted the appreciation letter.
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Offer something else to the customer to further show your appreciation. This is optional, but you may want to include a coupon, sample or something else with your letter that will show how much you appreciate this customer.
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Print the customer appreciation letter on your business letterhead and mail it with the appropriate amount of postage.
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Tips & Warnings
It's best to write a customer appreciation letter as soon as an incident has warranted it so it will still be fresh in your mind.
Be sure that you have a real reason to write the appreciation letter. If the incident was small or unimportant, you may sound insincere in your letter.
