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Step 1
Write positive headlines when writing a real estate ad. "Lovely Home For Sale" works better than "Bank Foreclosure Available." Grab a home buyer's attention right away.
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Step 2
Describe the best features of the home. Include the number of bathrooms and bedrooms, any landscaping features, square footage and any other appealing extras, such as a family room or swimming pool.
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Step 3
Direct the ad toward potential buyers. For instance, if the home is close to a school, include this fact to draw buyers who have school-age children. If there's a home office, direct the ad to potential telecommuters or work-at-home moms.
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Step 4
Put the price of the home in the real estate ad. Ads without prices often mislead home buyers into thinking the home is too expensive.
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Step 5
Use positive words throughout the ad. "Cozy" instead of "small," "charming" for "old" and "needs TLC" for a home that needs some work are more appealing and can draw more interest. However, remember that if you use "cozy" or "charming," many astute buyers will assume your property is small or old.
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Step 6
End the ad with a reason for a home buyer to call. Something like "Don't let this home get away" or "Will sell fast, call now" can make a buyer call for details.
