How to Distribute Information Products

People want their information heard by the public, but many don't know how to get the word out. You can distribute your information products in a variety of forms. Here are some suggestions.

Instructions

1. Decide what one type of information products you want to distribute. Pick one area of expertise and stick with it. Taking on too many projects at once only complicates things.

2. Search online for information to put on your products to distribute. Use a Google or Yahoo! search to do this. Also, search for other groups that distribute this information. You could team up with them.

3. Brainstorm your ideas for products and the information on them. Be as specific as possible and write down every idea that comes to mind.

4. Organize your information using folders, files and your computer. Sort the information into categories such as "Information for Flyers," "Information for Commercials" and "Hand Outs."

5. Contact your local news stations or radio stations about buying time slots during regular programming. Write letters to the editor of your local newspaper, in hopes of being published.

6. Type or write out your speeches, television commercials and radio campaigns. Make prototypes of your brochures, flyers, mailers, pins and bumper stickers.

7. Visit a store like Kinko's to make your brochures and flyers come to life. Planet Label and Vista Print also can help make other informational products.

8. Distribute your information by alerting the mass media, mailing out informational products, canvassing your area with flyers or giving out free bumper stickers.

Resources

• Use Google search.
• Use Yahoo! search.
• Visit Kinkos.
• Visit Planet Label.
• Visit Vista Print.