Things You'll Need:
- Bachelor's degree in journalism, communications or a related field
- Master's degree in public relations
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Step 1
Major in a communication-related field at college. You'll need at least a bachelor's degree to get an entry-level PR job, and you may need a master's degree in order to become a PR account director. While an undergraduate, you should take classes that build your writing and speaking skills and consider a minor in business or marketing.
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Step 2
Intern with a public-relations firm. An internship will give you the skills, references and contacts you need to start working in the PR industry. To become a PR account manager, you'll have to work your way up from basic positions.
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Step 3
Develop your speaking and writing skills. In the PR industry, you'll be writing press releases and speaking to members of the media. If you want to become a PR account director, you'll need to be comfortable writing excellent material on short notice.
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Step 4
Work for a public-relations firm for several years. Most account director positions will require around 5 to 7 years of experience in the industry. It may be beneficial to work for 2 or 3 years, and then go back to school for a master's degree in public relations.
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Step 5
Look for a PR job at a company that offers lots of upward mobility. The ideal employer will promote from within before conducting an outside job search. Be sure you stay up to date on openings within the company.
