How to Run an Internet Radio Station

While traditional AM/FM radio stations struggle to survive in today's highly competitive world of broadcasting, Internet radio stations continue to flourish. With technology that is both affordable and easy to obtain, today's net-savvy citizens are breaking down new barriers everyday and running either Internet radio stations or talk shows. But you need more than technical know-how to succeed in Internet radio.

Instructions

1. Determine your format. Maybe you want to offer a variety of programming or stay within a certain genre such as sports or politics. Either option is workable but you need to determine what audience you are hoping to reach. With a voracious appetite for information, Internet users are some of the most loyal audiences for information-based programming.

2. Show off your expertise. Now that you have determined your format, bring on enthusiastic experts within whatever field you have decided to present. Keep in mind that many times Internet listeners are multi-tasking and you don't want your program to just become background noise. A knowledgeable, enthusiastic host will keep your listeners interested and coming back for more.

3. Mind your schedule. Just because it is the Internet doesn't mean that you should ignore time factors. Keep your program moving and on time. If you are a one-hour show, keep it to one hour! The FCC won't care but your listeners like to budget their time and going over schedule can be irritating and show a lack of respect for your listeners' time. You should consider having a producer for each show that can assist the host(s) with staying on time and taking timely breaks.

4. Get technical. You don't have to invest in a big ticket mixing board to get on the air. You can utilize relatively inexpensive equipment to start out such as a Flip Jack which runs $300-500 and will allow multiple users to be plugged in via microphone or headset/microphone. You can also connect for a live broadcast over cell phone using a flip jack. A great resource to find podcast/broadcast equipment is Broadcast Supply Warehouse.

5. Live the broadcast life. Now you need to deliver your program to your listeners. There are many options. Using some podcast basics you can turn to hosting systems like Podomatic or iTunes if you wish to offer your program via podcast. If you want to go live, you can contract with an Internet broadcast partner such as All In Broadcasting which has the technology and expertise to broadcast your show live. Expect to pay $40-60 per show for their service, depending on the length of your show.

6. Offer replay times. Third party options can include offering your listeners a link to hear a replay of the program. The replay can be hosted by a third party outlet enabling the listener to tune into your shows at their convenience using their computer's media player.

7. Host it on your own website. Your website of course should serve as the primary source of information with links to live/podcast/replay of your shows and your station's programming schedule.

Resources

• Podomatic webcast support and forums can be found by clicking here
• Broadcast Live with All In Broadcasting
• Check out Broadcast Supply Warehouse