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Step 1
Contact the advertising department of newspapers, magazines and radio stations to get rate sheets. Know your budget, and stick to it. Don't blow all of your money on one campaign, and don't waste time and money on low-producing ads.
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Step 2
Research as much as you can about your product or service, and look for little-known benefits you (or your competitors) have never explored before.
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Step 3
Decide what type of advertising works best for what you're trying to sell. Choose methods that deliver the biggest return on the smallest investment. Try to identify your target buyer, and define how your product or service can improve their lives. Target only people who have a genuine need or desire for what you are trying to sell.
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Step 4
Research competitors' ads, and find out how you can do a better job. Write a benefit-filled headline, and support this benefit throughout rest of the copy. Remember to write at an eighth grade level, and use a conversational style. Also, include coupons, website or toll-free numbers for samples, free trials or free information.
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Step 5
Test each advertisement you produce, and keep track of your responses. Add their contact information to a database, and follow up with regular, repeat offers. Rank your prospects by their type of response, and drop ones who don't respond at all.
