How to Write a Salon Business Plan

Your dream of running a top-notch salon takes more than sufficient funding and ambition. You need to round up investors to keep your business afloat during difficult times, purchase hair care products and repair overworked equipment as your company grows. You can head off these common problems when you write a salon business plan.

Difficulty: Moderate

Instructions

Things You'll Need:

• Quarterly benchmarks
• Market analysis
• Profit chart
• Mock promotional materials
• Location

Establish a Business Plan for Your Salon

1. Strike up a relationship with a salon equipment provider before you write your plan. Companies like Beauty Design provide salon chairs, supplies and accessories that you will need to succeed in the salon business (see Resources below). Speak with a representative from your potential supplier to get equipment quotes for your business plan.

2. Compile information and ideas about your salon's storefront and location. You should determine whether you want your salon in a closed environment like a shopping mall or a stand alone building. You should also scout out an ideal location and take photos to accompany your plan.

3. Work with a graphic designer and marketing professionals to create mock ups of your promotional materials. You can hire out a freelance designer or marketing consultant for a reasonable fee to create sample inserts, coupons and other materials for your business. Attach these samples with your plan to start a conversation with investors about any potential promotional campaigns.

4. Perform an market analysis to help set your business apart from competitors. Call local salons and request prices for common services or products on their shelves. You should compile this data, create a sample price list for your business and compare your company's services with similar companies in the area.

5. Create quarterly benchmarks for your business as you write your salon business plan. These benchmarks can vary from profit levels to the amount of regular customers your salon receives on a monthly basis. These benchmarks help your employees work harder at their jobs and give investors confidence in your ambitions as a salon owner.

6. Summarize the projected success of your new salon with a profit chart. You should estimate profits based on a calculation of operating costs and a modest amount of money coming into your company. Place this section on the last page as a happy ending for your business plan.

Tips & Warnings

• Ponder the public image that your salon will project from the first day of business. Your salon may cater to an older clientèle who enjoy a slower paced atmosphere or a hipper audience that enjoys a bit of flash.

Resources

• Salon equipment through Beauty Design

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