How to Create a Newsletter

A newsletter is a fantastic way for a business to keep customers informed about new products, sales, industry news and more. Just about anyone can create their own newsletter, with the right software and by following these simple steps. In no time, your customers will be reading about your company from the pages of a professional, informative newsletter.

Instructions

Difficulty: Moderate

Things You’ll Need:

• Template
• Word processor

1. Find a template. For your first newsletter, you probably won't have the know-how to create your own design. Luckily, there are plenty of free templates out there (see Resources, below), and even some that are built into publishing software.
2. Create a nameplate. This is the title of the newsletter and should be a prominent emblem of what your company stands for. Choose a title that is short–—that way you can make the text larger.
3. Plan out the content. Make a list of what you will include in your newsletter. Some good things to add: an editorial or message from the president of the company, tips for using your products, reviews of new products, special promotions, customer news or testimonials and interviews with a customer or expert in the field.
4. Flesh out the content. Write articles that are interesting to customers about products or services. Remember that customers will be more likely to read articles that hint at a benefit for them, whether it's saving money, gaining knowledge or entertaining them.
5. Create eye-catching headlines. A good headline is short and to the point, using well-chosen action words. Don't clutter the headline–—leave some white space around it. Use a single typeface but designate two different sizes for the headlines. The largest and most important articles should use a larger typeface, while smaller articles should get the smaller-sized headline font. Choose a typeface that contrasts with the main body of the text but isn't difficult to read.
6. Edit the newsletter. Go through the newsletter several times, looking for errors or awkward wordings. Make sure that sentences aren't broken up by page breaks or that first and last names are separated. Read it out loud to make sure the writing flows well.

Tips & Warnings

• If you feel you need to include more information in a title, consider a subtitle rather than lengthening the main title.
• White space can make a newsletter look more attractive without using ink. Consider leaving some columns relatively blank by including logos or photos.
• Avoid titles that brag and boast but do not deliver. Choose keywords from the actual content of your newsletter.
• Avoid clutter in the nameplate. Move logos to the bottom of the page, remove unnecessary graphics or horizontal rules and let the title stand out.

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