How to Make Money on Pay-Per-Click Advertising

It's no secret that pay-per-click advertising can be a great way of driving traffic to your Web site. It's also little wonder that more traffic yields more sales.

Because PPC advertising quickly drives targeted traffic to sites, it can be one of the most effective ways to make money. But how can you be sure that your PPC advertising will bring you the sales you want?

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

• Product or service to advertise
• Strong landing page
• Keyword list
• PPC search engine account
• Advertising budget to which you can stick

1. Know your product. The same holds true if you offer a service that you are trying to sell. The more you are aware of your product or service, the more you will be able to explain how it benefits your customer.

2. Develop an effective keyword list and write your ad with relevant but creative copy. By using the keywords that will bring targeted customers to your site, you will get greater conversions from clicks to sales. But just showing up in the top ads isn't enough: You need a great hook that will compel your customer to use the link to get to your site.

3. Stay within your budget. Sure, with PPC advertising you spend money to make money, but you don't want to spend more than you make.

4. Master the bidding process. Not only will a solid understanding of how the bidding process works help you from going over-budget, but it will also help you bid the right amount for each keyword.

5. Make sure you have an effective landing site. Once you have committed to spending money to get customers to your site, make sure the copy on your site will be persuasive enough to make them buy.

6. Analyze your campaign. Track which keywords work, which keywords don't. Know which encourage clicks and how many clicks are converted into sales. If part of your campaign is not working, if the clicks are not converting to sales, stop using it.

Tips & Warnings

• Always keep the bottom line in mind to avoid overspending.
• Keep your emotions in check; don't believe you always need to bid for the top spot to make money-you don't.
• Track your campaign. Know which keywords are working and which aren't and make the changes you need to get a higher conversion rate.

[eac913]

on 9/29/2009 Thanks for the great article on pay per click advertising. It seems straight foward and mysterious at the same time.

[NightowlMama]

on 9/20/2009 sounds like you knoww what your doing hope its paying off good for you. I have a blog that I do ok with

[Lyubomyr]

on 7/9/2009 List of pay per click programs: http://www.sitesreview.net/pay-per-click

[ccc22]

on 2/25/2009 to your email. http://www.neobux.com/?r=CCC22 (sorry for the split)

[ccc22]

on 2/25/2009 While looking for on the side money sources online I ran across this site. As pay per clicks go Neobux is way up there. So far more than 2 million dollars has been paid out and I have been among those people who were paid out. A key factor is that it pays a steady amount for each click which is hard to find with PTC sites which always claim "up to" prices. Plus the referral system is simple and intuitive, this makes the amount money earned decent if not endless. It pays to paypal or alertpay immediately and has a pay out of only $2.00 which is leagues better than the standard $10. Possibly the best part however is that they actually have advertisements and don't make you sign up for the dreaded “offer” to get credit for the click. If your interested follow the link below to register, and don't worry, it's completely free, requires almost no personal information, and no spam gets routed