Difficulty: Moderately challenging
Things You’ll Need:
- Invitations
- Trade Publications
- Dinner Reservations
Step1
Know your community. It is important to make constant mental and physical lists of the movers and shaker where you live.
Step2
Read the business trades in your area and watch for special interests of CEO's and presidents of companies in your area (for example, the CEO of Company X has a wife who has battled breast cancer for years, and your organization specializes in cancer research).
Step3
Invite them to your organization for a tour. Whether you are a small nonprofit or a large national one, hands-on time with your organization is most important and will make the greatest impact on the person you are trying to get excited about your organization.
Step4
Talk to your prospective board member over lunch, dinner or a drink. Use this time as you would when interviewing an employee. Get to know the person, including his or her family matters and what the person is passionate about. Don't expect the prospective board member to know everything about your organization on the first meeting.
Step5
Once you have chosen board members, use them. If you have a board only in name and not in action, your organization will not grow. If you have fundraisers throughout the year, make sure the board members know they are expected not only to attend but to contribute to their success.