How to Advertise on a Billboard

By eHow Business Editor

Rate: (38 Ratings)

Billboard advertising is a high-impact way of getting your advertising message across. It's also one of the most cost-effective ways to make sure everyone knows you mean business.

Instructions

Difficulty: Moderate

Step1
Consider carefully whether this will be money well spent. The initial cash outlay for outdoor advertising varies according to the market, but is more expensive than many other advertising methods. However, given the fact that thousands of people per day may be exposed to your message, billboards are very cost-effective.
Step2
Decide who you want to reach with your advertising message and select the appropriate size billboard. Take into consideration the cost of various sizes of billboards. If your company has a physical location, use a smaller sign to direct traffic to your place of business.
Step3
Check out billboard sizes: Typical billboards are 14 by 48 feet, 12 by 24 feet (30-sheet) and 5 by 11 feet (8-sheet). The largest sign is the one you most often notice along the freeway. With this sign you get the maximum exposure. Because of the different placement requirements for smaller signs, as the sign decreases in size, the market exposed to the message becomes smaller and more centralized.
Step4
Find someone to design your billboard. Most advertising agencies have a department that handles outdoor advertising, and the billboard companies themselves have in-house designers to assist you with your ad.
Step5
Stay involved during the entire process. Don't let yourself get pushed aside in the design phase, and speak up if you feel that the placement of your billboards is not adequate.
Step6
Physically monitor the rotation and placement of your signs. Notify the company immediately if you discover your ads are not being placed as agreed.

Tips & Warnings

  • You can have any ad agency design your billboard, but it's more cost-effective to let the billboard company design your advertising.
  • Remember your billboard is not supposed to go into great detail. The function of billboard advertising is primarily to reinforce advertising messages that you've been putting out using other media. Your audience is on the move, so make your message brief and eye-catching.

Comments

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on 1/14/2008 Billboards designed and printed on high quality UV-resistant 3M materials for 90ยข a square foot. Best prices in the business.

Ohio-Billboards.com

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on 12/18/2007 It is the top creative people that really know how to design
great billboards. It's tricky. To create a great billboard takes
talent. On my website, I have two that I am proud of.
www.cobyneillcreative.com

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on 10/12/2007 Don't forget that there should never be more than 8 words on a billboard total. Otherwise no one will be able to get your message or see the company name etc. Interesting ehow, thanks!

Melissa
www.estreetloans.com

zhow said

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on 9/7/2007 To search billboards on map, check out this website: www.OOHCenter.com. They have more than 18,000 ad spaces and show every billboard on an interactive Google map. You can search be location or keywords.

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on 7/18/2007 Use high contrast colors and design like black test over white background.

* * Ebook World * *
http://www.grandgold.net

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eHow Article:  How to Advertise on a Billboard

eHow Business Editor

eHow Business Editor

Category: Business

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