How to Make a TV Ad for Food
Makers of television commercials for a food product have two main concerns: the organizational aspect of the advertisement, such as arranging studios, actors and managing the budget; and grabbing consumers' attention. The advertisement also needs to assure consumers of the product's superior taste, healthiness and affordability. Since food -- unlike cars or new pieces of clothing -- is a vital need for consumers, a successful television advertisement contributes directly to a rise in product sales and the subsequent maximization of business income.
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Instructions
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Determine if your budget suffices for the production costs of the commercial. Production costs include booking a studio and decorating it and compensation of actors and the production team.
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Come up with the scenario of the commercial. This includes the setting, such as an office or a home living room; the main character, like an exhausted professional or kids waiting for their breakfast; and the storyline, which can be that the professional needs a quick revitalizing snack or that the kids need a healthy but also tasty breakfast.
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Include a jingle or a slogan in your ad. Jingles and slogans stick in consumers' minds, making it easier for them to remember the product.
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Inform consumers about the nutritional value of the advertised food, its taste and where consumers can find it. For example, you can say near the end of the commercial that the product is available only at organic product stores.
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Recruit actors to take part in your ad. Celebrities can immediately grab the attention of consumers, but they are quite expensive to hire. You also need to reveal the scenario of your ad to the actors or their agents, to ensure there is no problem in taking part in the ad. An openly vegetarian actor, for example, may object to advertising meat products.
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Focus on the image of your attractive actor eating the product and link consumption with positive emotions. The scenery -- whether an indoor space or an outdoor landscape -- must be bright and the actor must be visibly satisfied when eating. According to "Priming Effects of Television Food Advertising on Eating Behavior," these are powerful food consumption cues advertisements use to encourage corresponding eating behaviors.
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Tips & Warnings
You can also create a brand character who gets a leading role in the ad. Brand characters are mostly cartoons, such as Captain Crunch and Mr. Cheetah, and adding them to the ad, among real actors, is the responsibility of animation specialists.
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Resources
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