How to Make Clickable Images Crawlable to Search Engines

You can specify certain elements of the images on your Web page, such as the alt, title and description elements, to ensure that your clickable images are crawlable by search engines. Since search engines are not able to interpret the visual data contained within the images on your page, you must provide additional information about the image to inform the search engines of what the image contains. Adding each descriptive element to your image tags can ensure that search engines are acquiring all the important information about your images.

Instructions

    • 1

      Open your Web editing program.

    • 2

      Click File at the top of the window, select Open and double-click the Web page containing the clickable image you want to make crawlable. If your Web editing program has Design and Code options, click the Code option.

    • 3

      Browse to the <img> tag in your Web page containing the image that you want to optimize for search engines.

    • 4

      Add an alt, longdesc and title element to your <img> tag. For example, your finished <img> tag might look like this:

      <img src="image-file-location.jpg" width="100" height="100" longdesc="A detailed explanation of what the image contains" alt="The text a visitor will see if she has disabled images in her browser" title="What your visitor will see if she hovers over the image">

    • 5

      Click File at the top of the window, and select Save to save your changes.

Tips & Warnings

  • Check the <head> section of your Web page to ensure that you have not inadvertently directed search engines to ignore your page. If you see a <meta name="robots" content="noindex, nofollow"> tag included in your <head> section, delete it to instruct search engines to crawl your page.

  • Use a hyphen instead of an underscore in multiple-word file names to improve search results for images on your page. For example, big-dog.jpg is better optimized for search engines than big_dog.jpg.

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